Campaigns
Personal Definition of PR: Public relations is both a social practice and strategic profession that stewards flourishing relationships between an organization and its publics as it develops the vision of a company and advocates for the concerns and interests of its target audiences. By prioritizing values such as transparency, culture and corporate social responsibility, public relations professionals move toward becoming agents of positive change in society.
MVMT Social Media & Digital Strategy Toolkit
For my Social Media, SEO & Digital Strategy class taken at Biola University, I created a Digital Strategy Toolkit for my hypothetical client MVMT Watches. In this toolkit, I explain the value of a social media strategy for a business, including the optimization of various platforms such as Instagram and Facebook, as well as the implementation of tools such as Hootsuite, Brandwatch and Hubspot.
Magnolia Client Portfolio
For my Writing for Public Relations class taken at Biola University, I created a Client Portfolio for my hypothetical client Magnolia Market. In this portfolio, I acted as Magnolia's Public Relations Consultant and Specialist and created various portfolio pieces such as a Press Release, Transmedia News Package, Speech and Organizational Feature Story.
Spotify Media Relations Student Project Proposal
As a group, we created a media relations campaign advocating for positive relationships between Spotify and the media. In this report, we propose several strategies to enhance Spotify’s media outreach by partnering with small independent artists and media outlets like ABC News Radio, KIIS-FM Los Angeles and Insider.
My Contribution:
SWOT Analysis
Smart Objective #2: Business Insider (Strategies, Tactics, Press Release examples & Insider research)
#SpotifyIntelligence Campaign
The Recall of the Peloton Treadmills: A Crisis Analysis and Recommendations Report
For the PR Leadership & Campaign Analysis Capstone, we worked in groups to create a crisis recommendations report. In this report, we respond to Peloton’s Tread+ Recall which resulted in a decrease in consumer trust and stock market value. Our aim was to rebuild stakeholder relationships, redeem Peloton’s reputation and develop Peloton’s crisis communication.
My Contribution:
Executive Summary
Situational Background
Academic Research
Research Analysis
Rebuild Approach
Investors & Shareholders
SEID Affinity Groups Campaign Plan
This group campaign proposal addresses a PR problem affecting the Affinity Groups, a club on Biola’s campus. Due to poor advertising, Affinity Groups have low attendance and low impact. By evaluating the latent, aware and active publics, we suggest several strategies to increase overall awareness of Affinity groups and boost attendance.
My Contribution:
Competitive Research
Opportunity & Problem
Active Public — Strategies & Tactics
Budget
Evaluation — Measuring SMART Objectives
Appendix — IG Posts & Stickers
PR Gives Back Faithful Teachings
This project allowed us to work with an actual client, Faithful Teachings. The objective was to recommend strategies that would promote the vision of Faithful Teachings, inform key publics about their mission and drive traffic to Faithful Teachings’ curriculum. We propose the implementation of a music ministry course as a way to partner with local churches, build mutually beneficial relationships between the church and society and raise leaders that are gifted in music and worship.
My Contribution:
Executive Summary
Research Summary
Target Audience
Smart Objective #2 — Music Course Creators
CERTIFICATIONS
In classes such as Social Media & Digital Strategy and Convergent Production, I utilized tools in social media management and gained several certifications in social media management platforms, including Google Analytics, Hubspot and Hootsuite. Each of these platforms are useful for brands and organizations to manage their digital footprint, predict how their social presence will impact their ROI and prepare internal teams for external campaigns that reach a variety of publics.